The very first known use with the word rally to incorporate a street Level of competition was the 1911 Monaco Rally (later Monte Carlo Rally). It was organised by a bunch of wealthy locals who formed the "Activity Auto Vélocipédique Monégasque" and bankrolled through the "Société des Bains de Mer" https://sethdjor30628.timeblog.net/62651979/fueling-adrenaline-exploring-the-heartbeat-of-motorsport-culture-with-race-and-rally-motorsport-parts-renegade-race-fuel-and-racewear