Not so tense with your own tribe (you know, Seth Godin and all that).
"You understand me, and I'm aware you". However, I have met plenty (myself included) who have a bucket load of cleverness. but are just too darned lazy to get off our backsides and use it. https://Www.Pressadvantage.com/story/67193-freshbi-revolutionizes-project-management-with-cutting-edge-solutions-for-business-intelligence