- Supplying ‘high quality’ results => presenting benefits which could match the user’s intent more closely. On the downside, If your informational benefit of the rich snippet satisfies the user's search question, it might reduce the necessity to click on by for further engagement. Take a look at Schema.org and https://yoursocialpeople.com/story4880898/google-rich-snippet-automatico-json-ld-open-graph-seo-options